"Ami was a key member of the team that brought the Hurricanes from virtually unknown in the local market to household name, as well as, their marketing, communications and creative to the top of the NHL and professional sports."

Howard Sadel, Director of Marketing & Design, NHL Carolina Hurricanes

“The result was not only an integrated experience across IBM marketplace, developer web, and Bluemix cloud offerings, but fundamental changes in the developerWorks user experience and a change in the way IBM delivers developer content and engagement…Of course, many people were involved to make these things happen, but Ami’s resilience and hands-on approach were essential ingredients. In my 33 years of industry experience, I can’t think of anyone who embodies the values of Design Thinking more than Ami.”

Scott Bosworth, Director, IBM Watson

“Ami and I worked side-by-side to develop a business strategy and an agile go-to-market plan that would drive individual adoption at scale and create viral momentum - providing a pool that would serve as a pipeline to feed enterprise sales. Honestly, the work we were doing was unlike what I had experienced or observed in IBM, where, in contrast, marketing, and PM were often siloed from the product team.”

David Jaye, CMO, The Weather Channel

“What Ami and her team actually did was to expand that (creating delightful experiences) to the entire end to end experience - from the user help and forums with closed loop feedback, through NPS, user surveys, and directly supporting end users internal and external to IBM - they just never stopped focusing on what would make a difference to our end users and achieve their business outcomes. “

Ann-Marie Darrough, Director of Offering Management, Watson Work